The series brings people together for seminars, tours, and expert insights around senior living. The public experience needed to make those events easy to understand and easy to join.
What began as a conversation about a website face lift turned into a realization of operational need.
The team originally wanted a modern website look. As the design solidified, it was realized that many operational headaches could be cured by having an application to manage the Series.
Behind each event was a set of time-consuming, manual processes: publishing schedules, updating links, managing partnership sections, collecting attendee information, sending confirmations, tracking attendance, and preparing materials for the team on the ground.
We treated the website and the internal workflow as one connected product instead of two separate projects.